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Automotive Industry

Brady offers globally available and fully automated identification
solutions to support greater production throughput and increased quality

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Traceable components increase productivity

Tracing and identifying the millions of components manufactured, transported and assembled into new automobiles daily around the world is a major challenge. Brady offers globally available and fully automated identification solutions to support greater production throughput and increased quality. Resistant to heat, brake fluid, oil and aggressive solvents, Brady labels remain legible in harsh conditions, ensuring your stringent traceability requirements are met. Our dedicated laboratories will see to it that all materials used in your identification solution are tested according to your specifications. And our ISO/TS16949:2002 certified production ensures that you receive the right quality product every time.

Traceability & Identification Automation

Auto-applying your identification, is not only fast and efficient, it reduces human error (poka-yoke) and compliments your automated inspection systems. Brady’s automated identification solutions ensure 100% traceability and consistent quality.

Product Overview


ALF Feeder

Fast, efficient and easy to use, the ALF label Feeder offers automated label application at affordable prices. Labels are simply treated like any other component and placed with the accuracy of your pick and place machine. Its compact and durable design allows for flexibility and simplicity, bringing automated traceability within everyone’s reach.

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BradyPrinter A8500 Label Printer Applicator

The BradyPrinter A8500 Label Printer Applicator reliably automates printed circuit board labelling for complete traceability. It consistently prints and applies tiny labels from our polyimide auto-apply label range that can resist the entire PCB production process.

THT Printer

Thermal Transfer Printers

Brady offers a comprehensive range of printers for small or large volumes. Our printers can handle a variety of media and offer resolutions from 200dpi to 600dpi. Brady’s identification solutions experts will assist you in using the optimal thermal transfer printerfor your needs.

Brady Scanner

Data Capture

Depending on your application, you might require handheld, fixed position or networked, wireless data capture devices – Brady’s experts can identify your exact requirements and recommend the best data-capture solution for your production environment. Brady’s experts can work with you to define the right configuration for your application.

Automation Software

Brady’s automated identification solutions can be operated using your own ERP system. Integrating and fully automating identification makes fast component traceability possible. Brady also offers software packages to operate your automated identification solution.

Identifying cables everywhere

Our many wire and cable identification solutions include materials developed to withstand diesel, other aggressive fluids, extreme temperatures and weathering. Brady solutions are capable of identifying automotive harnesses for all environments including the engine compartment.

  • Flag Labels
  • Wrap-Around Labels
  • Wire and Cable Sleeves
  • Wire and Cable Tags

Preferred Solutions Worldwide

Our ‘lay-flat’ PCB-labels are developed for automotive PCB assembly lines where high levels of automation and repeatability are required. Brady’s quality labels are the preferred PCB-identification solution worldwide.

For finished assemblies Brady has a vast range of materials offering high resistance to such elements as fuel, brake fluid and weathering. Brady labels are perfect to identify finished assemblies ‘under the hood’.


Traceability increases productivity

Component lifetime identification enhances process efficiency and quality control by allowing traceability to where a quality issue originated. Brady component identification solutions range from specialist labelling for airbags to steering columns and can be designed to comply with the End of Life Vehicles Directive.

  • General labelling
  • Ultra durable labelling (mondo-bondo adhesive, dot 4 resistant)

Standards, Requirements and Specifications

Brady is committed to deliver identification solutions up to and beyond all industry standards, like ISO/TS16949:2002, ensuring consistent quality always. Brady is always driving forward to adhere to the latest and most advanced industry standards. Please contact us should you require a specific standard or test procedure. We are always ready to add it to our extensive laboratory test plan.

  • Brady’s automotive identification solutions comply with ISO/TS16949:2002.
  • Brady closely cooperates with manufacturers to develop identification solutions complying to all standards and specifications in automotive. Our solutions are documented in the IMDS-database when required.
  • Brady’s dedicated testing laboratories help manufacturers comply with End of Life Vehicles (ELV) directive 2000/53/EC.
  • Brady’s production lines are fully compliant with ISO 9001